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Foundations of Corporate Success: How Business Strategies Add Value, by John Kay
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How did BMW recover from the verge of bankruptcy to become one of the Europe's strongest companies? Why did Saatchi and Saatchi's global strategy bring the company to its knees? Why has Philips outstanding record in innovation not been translated into success in the market? What can be learned from the marriage contract about the conduct of commercial negotiations? These are some of the questions addressed as John Kay asks What makes a business successful?
- Sales Rank: #1607820 in Books
- Published on: 2003-03-25
- Original language: English
- Number of items: 1
- Dimensions: 8.10" h x .60" w x 5.40" l, 1.95 pounds
- Binding: Hardcover
- 416 pages
Review
"an exceptionally powerful contribution to thinking on business strategy"--Ian Hay Davison, Chairman of Storehouse
"A fresh and insightful approach, blending theory and case studies, to the links between corporate culture, strategy and success."--Sir Geoffrey Owen, former editor of the Financial Times
About the Author
John Kay is a visiting Professor of Economics at the London School of Economics, a Fellow of St John's College, Oxford. He is a Fellow of the British Academy, a Fellow of the Royal Society of Edinburgh, and a member of the Scottish Government's Council of Economic Advisers. He is a director of several public companies and contributes a weekly column to the Financial Times. He is the author of many books, including The Truth about Markets (2003) and The Long and the Short of It: finance and investment for normally intelligent people who are not in the industry (2009) and his latest book, Obliquity was published by Profile Books in March 2010.
Most helpful customer reviews
12 of 12 people found the following review helpful.
Very good book on strategy
By J. Killer
This book gives some very interesting views on strategy and could be read as an alternative to the great gurus like Porter, Ghemawat, Mintzberg, Markides and others. This book has been written by a professor of LBS, and although it is an easy read it also covers aspects of the economics of strategy (e.g. the role of value added), similar to the book "Economics of strategy" by Besanko et al.
What I liked especially is the discussion of the basic sources of competitive advantage: there are only four! Innovation, Architecure (of the company and its external relations), Reputation, and strategic assets.
The rough outline of the book is:
Chapters 1 and 2 discuss the basic structure of strategy and the role of value added. Chapters 2 and 3 cover the relationships between companies (e.g. cooperation and coordination). Chapters 5 to 8 discuss the three sources of competitive advantage (architecture, reputation, innovation), as well as the role of strategic assets. In the chapters 9 to 17 several special issus (e.g. M&A, Pricing, Positioning) are discussed. In chapters 18 and 19, the author draws together the discussion of the preceding chapters and gives advice how to develop a strategy.
Very good is also the discussion of the history of strategy at the end of the book.
0 of 0 people found the following review helpful.
Five Stars
By Carla B.
Great book and quality
0 of 1 people found the following review helpful.
Step into doing business
By L. P. De Ruijter
Kay shares some interesting perspectives, basic rules and origins of the way businesses work. Knowledgeable and yet accessible for novices in economics and stuff.
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