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Media Essentials: A Brief Introduction, by Richard Campbell, Christopher R. Martin, Bettina Fabos
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Media Essentials is a new kind of introductory text. It's built to help students focus on the fundamentals, so that no matter how the media evolves, students can understand what's really going on. Brought to you by best-selling authors Richard Campbell, Christopher R. Martin, and Bettina Fabos, the book distills the essential information on media industries and major concepts, incorporates the authors' accessible critical approach, and gives students all the study tools they need to succeed in the course and to be savvy consumers. And all of this in a brief, attractive format — for a very attractive price.
- Sales Rank: #723411 in Books
- Brand: Brand: Bedford/St. Martin's
- Published on: 2010-07-23
- Original language: English
- Number of items: 1
- Dimensions: 9.18" h x .64" w x 7.49" l, 1.50 pounds
- Binding: Paperback
- 512 pages
- Used Book in Good Condition
About the Author
RICHARD CAMPBELL, director of the journalism program at Miami University, is the author of “60 Minutes” and the News: A Mythology for Middle America (1991) and coauthor of Cracked Coverage: Television News, the Anti-Cocaine Crusade and the Reagan Legacy (1994). Campbell has written for numerous publications including Columbia Journalism Review, Journal of Communication, and Media Studies Journal and he has served on the editorial boards of Critical Studies in Mass Communication and Television Quarterly. As a writer and media critic, he is a frequent speaker on public radio and television. CHRISTOPHER R. MARTIN is a professor of journalism at University of Northern Iowa and author of Framed! Labor and the Corporate Media (2003). He has written articles and reviews on journalism, televised sports, the Internet, and labor for several publications, including Communication Research, Journal of Communication, Journal of Communication Inquiry, Labor Studies Journal, and Culture, Sport, and Society. He is also on the editorial board of the Journalism of Communication Inquiry. BETTINA FABOS, an award-winning video maker and former print reporter, is an associate professor of visual communication and interactive media studies at University of Northern Iowa. She is the author of Wrong Turn on the Information Superhighway: Education and the Commercialized Internet (2003). Her areas of expertise include critical media literacy, Internet commercialization, the role of the internet in education, and media representations of popular culture. Her work has been published in Library Trends, Review of Educational Research, and Harvard Educational Review.
Most helpful customer reviews
0 of 0 people found the following review helpful.
A highly useful textbook
By Livi
This was required for a journalism class I took in college called "media and society." The topics and examples were very informative and intriguing. The pormat was easy to follow, provided information.ation through photos, keywords, and real-lofe examples of an event that pertained to the topic. I have kept it for references regarding the media, and historical events and progress. I love the things I have learned from this textbook
0 of 0 people found the following review helpful.
Very cheap
By ren
I bought this for class and it was very cheap on Amazon! Sold it to my bookstore on campus at the end of the semester and I actually made a profit. Item as described, shipped on time. Shipped very nicely in a sturdy box! Thank you! Sturdiness was excellent as there was no way the book would be damaged. Nicely done.
0 of 0 people found the following review helpful.
easy to read, very detailed chapters
By rw1990
I ordered this book for a Master's class I'm taking but turns out it was the wrong book. I kept it thinking I could use it for a reference later on. Another class requires a project on a specific medium, and this book lists nearly all of them with so much information about each. Things work out sometimes! :)
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