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Want to know what your users are thinking? If you’re a product manager or developer, this book will help you learn the techniques for finding the answers to your most burning questions about your customers. With step-by-step guidance, Validating Product Ideas shows you how to tackle the research to build the best possible product.

• Sales Rank: #73433 in eBooks
• Published on: 2016-01-19
• Released on: 2016-01-19
• Format: Kindle eBook

Review
It's easy to say "Go talk to your users to find out what they want". It's much more difficult to understand how to do this effectively. Tomer does a brilliant job of explaining how to do this, along with giving the reader a clear methodology and substantive examples. --Brad Feld, managing director, Foundry Group

For my money, there's no one who knows more about conducting user research or who s better at explaining how to do it in truly lean fashion than Tomer Sharon. My advice? If you care about getting your product right, buy this book. (It's worth it for the chapter on recruiting participants via social media alone.) --Steve Krug, author of Don't Make Me Think

Validating Product Ideas Through Lean User Research by Tomer Sharon contains new methods for understanding customers, gathering hidden insights, and ultimately building amazing products. If you're a novice, this book will give you the tools to leapfrog your competition. If you're savvy, this book will catch you by surprise with techniques you should have been using years ago. Overall, I haven't been this excited about a Lean book in years. --Trevor Owens, entrepreneur, founder, and CEO at Javelin, author of The Lean Enterprise

About the Author
Tomer is Head of User Experience at WeWork in New York City leading a team that designs work and living spaces, communities, and services around the world. Formerly a senior user experience researcher at Google Search, Tomer is the author of the book, Validating Product Ideas through Lean User Research (2016) and author of, It's Our Research: Getting stakeholder buy-in for user experience research projects (2012). He founded and led The Israeli Chapter of the User Experience Professionals Association and has been preaching and teaching UX at Google's LaunchPad program, a bootcamp for early-stage startups around the world, in conferences, and at Treehouse and General Assembly. Tomer holds a master's degree in Human Factors in Information Design from Bentley University in Waltham, MA. He is @tsharon on Twitter and Instagram.

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3 of 3 people found the following review helpful.
Got a cool idea? Read this book before you write a line of code!
By Eric Reiss
If you have a ”cool” idea for a product, this book may be the best investment you’ll ever make. It costs a fraction of a single development hour. And it can save you a fortune! It will probably take you only 3-4 hours to read and I guarantee you will not regret it.

Disclaimer: I know Tomer personally. I think he’s one of the smartest people in the industry and I’m honored to call him my friend. I’ve certainly gained much from our conversations and this book now allows him to share his infinite wisdom with a wider audience. Bravo!

Bottom line: It IS about the bottom line. Ignore this book at your peril – Tomer’s advice is indispensable to startups and established businesses alike. “Validating Product Ideas” will ensure your SECOND idea is as successful as your first. And if you don’t yet have a “first” idea, this will keep you from letting your enthusiasm carry you away – from your potential users and your potential profits.

3 of 3 people found the following review helpful.
Read this, build the right thing
By Jacob R.
I highly recommend this book. If you want practical techniques to learn about your customers, and to build the things they absolutely need, then this is the book you should read. This is one of those books that you read and you know you got way more value than the $30 you spent on it. If you learn something here that causes you not to build a business and sink dozens of hours and thousands of dollars, then can you really put a price on that? No.

Read this, build the right thing, make products that people need (and love), and have fun doing it.

1 of 1 people found the following review helpful.
Great book for any who is involved in the product ...
By Amazon Customer
Great book for any who is involved in the product development process. If you are unfamiliar with Lean it provides quick actionable ways to gather customer feedback/evidence. Already a practitioner of Lean? Tomer helps re-enforce concepts and introduces the practitioner to new approaches that can help you get qualitative feedback from your customers even faster.

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• Sales Rank: #11602127 in Books
• Published on: 1994-12
• Original language: English
• Dimensions: 8.50" h x 5.50" w x .25" l,
• Binding: Paperback
• 116 pages

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Since its first publication, Classic Tailoring Techniques for Menswear has been the authoritative resource for custom hand tailoring production. This new edition focuses on updating these timeless construction techniques through extensive use of all new photography and digital illustrations to enhance the clarity of each process. The enduring art of tailoring and the nature of bespoke tailoring processes means that the techniques presented in the first edition remain as relevant for today's designers as ever.

The new edition is updated with information on measuring, alternative approached in use today and 748 all new photographs and illustrations. It also includes a brief overview of contemporary tailoring and the identifying key components of luxury tailoring from Britain, Italy and the Unites States. This introduction also familiarizes the reader with ways in which traditional production methods have been used in the development of luxury ready-to-wear men's tailoring.

The text is ideal for students with basic design, patternmaking and sewing skills of at least an intermediate level for courses including Tailoring Techniques, Menswear Design, Couture Sewing, Intermediate or Advanced Construction Techniques, Costume Construction and Fashion Design Studios.

Instructor's Guide available.

• Sales Rank: #211622 in Books
• Published on: 2015-03-26
• Released on: 2015-03-26
• Original language: English
• Number of items: 1
• Dimensions: 10.95" h x .69" w x 8.50" l, 1.85 pounds
• Binding: Paperback
• 296 pages

Review
“I absolutely believe that Cabrera's book is the ultimate in the fine details of men's tailoring. . . I like the proposed revision. I absolutely believe focusing on the fine techniques and making them easier to understand rather than simplifying the whole process is a much better approach. . . I believe the proposed increase in photos that clarify the process will fill in the gaps. Not everything can be clearly understood by words alone and the photos help a lot.” ―Heather Milam, University of Alabama, USA

About the Author

Roberto Cabrera was an instructor at the Fashion Institute of Technology in New York City, USA.

Denis Antoine is a leading practitioner and educator in the field of men's tailoring, currently teaching menswear design and construction at the Savannah College of Art and Design, USA. Following degrees in menswear from the London College of Fashion and the Royal College of Art, he established his eponymous bespoke tailoring business.

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11 of 12 people found the following review helpful.
A disappointing revision.
By D G Adams
I was looking forward to this book since I first hear that the original Roberto Cabrera was being revised. It is quite a disappointment. Many of the pictures which replace the original drawings are murky at best. And there is very little new content other than information on iron work, which is nearly impossible to learn by reading. Also, it is rather expensive for so little new content. I would suggest that if you can get a copy of the original edition, do that. If you cannot, with so few books on menswear tailoring instruction, this will serve a beginners needs.

4 of 4 people found the following review helpful.
Must have tailoring book
By Vicky Avery
I have been a professional tailor and dressmaker for 30 years (in menswear stores, bridal shops, theaters, and the film and television industry) and often instruct my staff using this text. It is the best book I have found on tailoring, with few exceptions. I have post it notes on certain pages for quick reference such as the collar drafting page, and cutting the canvases. The master tailors I have worked with always say you must learn every step before you can create shortcuts. By following this book you can learn the important steps to tailoring a jacket, pants or vest. It illustrates the crucial pad stitching required in lapels, shoulder pads and other areas. The instructions may be a challenge for beginners but be patient, these are techniques which demand practice. This book is a must have if you wish to be a successful tailor. It's the next best thing to having an old world tailor leaning over your shoulder.

4 of 4 people found the following review helpful.
Don't Tailor without this Text
By RAR of the Northland
I have rarely been this grateful for a book. Without it, my first forays into men's tailoring would have been an abject failure, even though I have very advanced sewing skills and have sewn professionally. Photos are black and white, but highlighted with red to make critical details clear. This newer edition is definitely worth it for the increased number and quality of illustrations. Very clear instructions are provided for every detail of creating men's tailored pants, vests, and jackets.

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• Sales Rank: #6868936 in Books
• Published on: 1800
• Binding: Paperback

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(Music Sales America). How to improvise lead lines over chord progressions and never play bad notes! The audio companion demonstrates all musical examples with full band back-up.

• Sales Rank: #506580 in Books
• Brand: Hal Leonard
• Model: 1850143
• Published on: 1994-01-01
• Released on: 1994-01-01
• Original language: English
• Number of items: 1
• Dimensions: 12.00" h x .43" w x 9.00" l, 1.20 pounds
• Binding: Paperback
• 160 pages

Features

• .

Most helpful customer reviews

14 of 15 people found the following review helpful.
Excellent
By A Customer
Excellent book. Not a beginners' book. Must have dexterority to play scales. I've been playing for 10 years, and this is helping to fill in gaps in my knowledge of scales and music theory. For me, this book is just what the doctor ordered. It will take me a few months to master this book, practicing/reading/studying approximately 1 hour per day.

1 of 2 people found the following review helpful.
Like the book--CD a little disappointing
By MsFloyd49
Have had the book so long the audio companion was a cassette---sold separately. After years, decided to get practicing and reordered book with CD. The scales go fast after an oral announcement. The book labels the exercises differently than the audio i.e. Illustrations vs. Examples. AND there seem to be both. The audio track number is faintly listed within a headphone icon and to match scales in the right key you have to read through carefully. No skipping around!

On that note, I would have to say the combination of book and CD audio companion do not provide an intuitive interaction. After trying to learn to read for the guitar via classical techniques to little avail, the CAGED system for learning the fretboard has unlocked some mysteries.

The authors deserve kudos for the work they put into the lessons, apparently written before widespread Internet instruction. It is very linear in concept and incrementally arranged. With first edition c. 1994, apparently one of the first in the interactive methods field, and the content is really solid. Just know that you have to really read through the exercises to get what's in there--no skimming and scanning.

7 of 9 people found the following review helpful.
Excellent Book...But
By A Customer
I have been playing guitar for almost 2 years...after hearing Tim Reynolds play with Dave Matthews I decided I wanted to be able to do what Tim does...so I sought out to learn to improv and get a basis on some theory. So I was recommended this book by my local music store. I found the book really helpful...some of the excercises dont really go with the lesson so I just got my scale dictionary and did my own lessons but used the book as a background for theory. Pieces of the long puzzle started fitting in but this book fails to bring in enough of what it says to do...basically it doesnt go deep enough just skims the surface.

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[U340.Ebook] Fee Download World Politics: Trend and Transformation, by Charles W. Kegley, Eugene R. Wittkopf

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This best-selling introduction to international relations features the most recent scholarship and up-to-date analysis of world events-framed by a highly accessible introduction to theory-in the only four-color book in its market.

• Sales Rank: #16003913 in Books
• Published on: 1996-08
• Original language: English
• Number of items: 1
• Dimensions: 10.00" h x 7.75" w x 1.00" l,
• Binding: Paperback
• 593 pages

Review
"The chapters are lucidly organized, with relevant and useful pedagogy. Each device is extremely useful, and will greatly aid students in understanding and appreciating the materials. I particularly like the controversy boxes which are thoughtfully done, the "world wide web" features, and the very timely literature presented on the further readings sections. I feel that the controversy boxes offer great starting points for student class presentations and debates."

"Chapter 5 [now chapter 6] is an interesting chapter in that it focuses on non-state actors in the interstate system, an analysis that you don't usually see in international relations/ world politics textbooks."

"This is a great text for teaching the Intro course. It covers all the major areas and gives students enough to do additional work later. The support material is very helpful if you are just starting. You are also not limited and can use this with most readers and ancillary texts. Strengths: a.) Clearly written with minimal jargon; b.) Doesn't overload the book with superfluous matter. Figures, tables and maps relate directly to the text; c.) Very up to date. Regular revisions have meant that the book has captured recent advances in the field."

About the Author
Charles W. Kegley is currently serving on the Board of Trustees of the Carnegie Council for Ethics in International Affairs. A past President of the International Studies Association, Kegley holds the title of Pearce Distinguished Professor of International Relations Emeritus at the University of South Carolina. A graduate of the American University (B.A.) and Syracuse University (Ph.D.) and a Pew Faculty Fellow at Harvard University, Kegley previously served on the faculty at Georgetown University, and has held visiting professorships at the University of Texas, Rutgers University, the People's University of China, and the Institute Universitaire de Hautes Études Internationales Et du Developpement in Geneva Switzerland. He is also a recipient of the Distinguished Scholar Award of the Foreign Policy Analysis Section of the International Studies Association. A founding partner of Kegley International, Inc. (a publishing, research, and consulting foundation), Kegley has authored more than 50 scholarly books (and over 100 articles in journals), including co-authorship with Gregory A. Raymond for Cengage of five editions of The Global Future, as well as with Eugene R. Wittkopf seven editions of American Foreign Policy: Pattern and Process.

Eugene R. Wittkopf was the R. Downs Poindexter Professor Emeritus at Louisiana State University (LSU). He also held appointments at the University of Florida and the University of North Carolina. He received his doctorate from The Maxwell School of Citizenship & Public Affairs at Syracuse University. He published more than thirty books on international politics and foreign policy and several dozen refereed articles in professional journals and chapters in books. He held offices in professional associations and served on the editorial boards of numerous profession journals. In 2002 he received the Distinguished Scholar Award of the Foreign Policy Section of the International Studies Association. Earlier, Professor Wittkopf was named the 1996 Distinguished Research Master of Arts, Humanities, and Social Studies at Louisiana State University. This is the highest award given by the LSU in recognition of faculty contributions to research and scholarship.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
Thanks

12 of 15 people found the following review helpful.
Memorable Textbook
By Sean Prophet
I read an earlier paperback edition of this textbook for my class in Intl. Relations at Northwestern University in 1987. Somehow it was misplaced since then, but I never forgot it. My 15 year old son has expressed an interest in learning more about the world than what he is fed in school, so I ordered a new copy, and now he's reading it. The book covers all aspects of the post WWII world order, which still governs most of what takes place today.

My only complaint about this text, and why I did not give it five stars, is that it seems to be a bit idealistic about what can be done to solve the world's problems. As a student, I actually believed that diplomacy, the UN, other NGO's etc. could substantially change the tendency toward using violence to solve disputes. And that reducing north-south inequality was an important key to this. East-west tensions were supposed to be reduced by negotiation. While that has been true to a small degree, the past 20 years have been shaped by nations acting in their own economic and military self-interest and a sharp rise in sectarian violence. And the cold war was won by the West economically, not by some negotiated settlement with communism. The end of the cold war also unleashed dozens of formerly quiescent nationalist movements.

I don't think Kegley and Wittkopf address these issues adequately. They don't take into account basic human nature and historic inevitability of conflict. Also, the push for impossible north-south equality and first world guilt is annoying. Trade is far better than aid. Many many more countries in the south are moving from dependency to industrialization, reducing the legacy of colonialism, and hence the importance of north-south wealth transfers.

Still, the ideals behind attempts to move toward a more benevolent world order are worth pursuing, and this book is an excellent introduction of those concepts. It's important to keep the authors' bias in mind, however, because history has not been kind to idealists. (Even in the fictional 24th century "United Federation of Planets," there are still wars to be fought.)

Regardless of these shortcomings, this book was a vital part of my education. Highly recommended.

0 of 1 people found the following review helpful.
Good introduction
By Alissa L. Root
I purchased this book because it was recommended for a test I was taking. I really liked it. This book does have a bit of a liberal bias, so beware if you are offended by that sort of thing. It didn't bother me. The reason I liked this book most is because it really kept the focus on WORLD politics, and emphasized how quickly each country affects others on areas of the environment, economics, and cultures. I feel like I understand my country's foreign policy and globalization much more than ever before.

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